50 YEARS OF RANGE ROVER
CELEBRATING THE BENCHMARK FOR LUXURY AND CAPABILITY
REFINED OVER 50 YEARS
The first 4x4 designed to be as good on the road as it was off-road, the Range Rover continues to set the gold standard to this day. Equally at home on Place du Casino, Monaco, as it is in the Sahara Desert, we celebrate the pioneering achievements of our ultimate luxury SUV.
THE EVOLUTION OF AN ICON
LANDMARK MOMENT
FIRST GENERATION
WHAT HAPPENED?
The new Range Rover is launched on June 17th with a lightweight aluminum V8 engine, permanent all-wheel drive, and all-round disc brakes.
WHAT HAPPENED?
The new Range Rover is launched on June 17th with a lightweight aluminum V8 engine, permanent all-wheel drive, and all-round disc brakes.
IN VOGUE
WHAT HAPPENED?
Our first factory-produced, limited-edition Range Rover – the ‘In Vogue’ – is produced to critical acclaim.
WHAT HAPPENED?
Our first factory-produced, limited-edition Range Rover – the ‘In Vogue’ – is produced to critical acclaim.
SECOND GENERATION
WHAT HAPPENED?
The Range Rover (P38a) is launched with a long wheelbase chassis and re-styled semi-monocoque body, plus upgraded electronic air suspension.
WHAT HAPPENED?
The Range Rover (P38a) is launched with a long wheelbase chassis and re-styled semi-monocoque body, plus upgraded electronic air suspension.
THIRD GENERATION
WHAT HAPPENED?
The Range Rover (L322) is launched with all-round independent air suspension, demonstrated with drive at RAF Kinloss, Skibo and Novar Estate.
WHAT HAPPENED?
The Range Rover (L322) is launched with all-round independent air suspension, demonstrated with drive at RAF Kinloss, Skibo and Novar Estate.
A FAMILY OF HALF A MILLION
WHAT HAPPENED?
The 500,000th Range Rover is built at our Solihull production plant in the UK.
WHAT HAPPENED?
The 500,000th Range Rover is built at our Solihull production plant in the UK.
FOURTH GENERATION
WHAT HAPPENED?
New model is launched on September 6th at the Royal Ballet School, London – the world’s first aluminum SUV.
WHAT HAPPENED?
New model is launched on September 6th at the Royal Ballet School, London – the world’s first aluminum SUV.
CRESTING HEAVEN’S GATE
WHAT HAPPENED?
The Range Rover Sport Plug-in Hybrid becomes the first vehicle to climb the towering 45-degree, 999-step staircase to Heaven’s Gate in China.
WHAT HAPPENED?
The Range Rover Sport Plug-in Hybrid becomes the first vehicle to climb the towering 45-degree, 999-step staircase to Heaven’s Gate in China.
CELEBRATING OUR ORIGINS
WHAT HAPPENED?
1,970 vehicles are produced to commemorate the 50th anniversary.
WHAT HAPPENED?
1,970 vehicles are produced to commemorate the 50th anniversary.
BORN TO EXPLORE
The Range Rover has conquered continents.
DARIEN GAP CROSSING (1972)
In 1972 Range Rover became the first vehicle to complete a 29,000 km Trans-America expedition staged by the British Army which included the perilous crossing of the Darien Gap in South America.
In 1972 Range Rover became the first vehicle to complete a 29,000 km Trans-America expedition staged by the British Army which included the perilous crossing of the Darien Gap in South America.
CROSSING THE SAHARA DESERT (1974)
Range Rover’s Darien Gap success was followed in 1974 by the completion of an epic 12,000 km trek across the Sahara Desert in just 100 days.
Range Rover’s Darien Gap success was followed in 1974 by the completion of an epic 12,000 km trek across the Sahara Desert in just 100 days.
LONDON–SYDNEY MARATHON (1977)
A modified Range Rover wins the 4x4 class in the London-Sydney Marathon, a gruelling 30,175 km event and the longest ever speed-based car rally.
A modified Range Rover wins the 4x4 class in the London-Sydney Marathon, a gruelling 30,175 km event and the longest ever speed-based car rally.
PARIS-DAKAR RALLY (1979 AND 1981)
Range Rover proudly claimed victory in the first ever Paris-Dakar Rally in 1979, shortly followed by another win in 1981. By 1985, the diesel-powered Range Rover ‘Bullet’ breaks 27 speed records in a single year.
Range Rover proudly claimed victory in the first ever Paris-Dakar Rally in 1979, shortly followed by another win in 1981. By 1985, the diesel-powered Range Rover ‘Bullet’ breaks 27 speed records in a single year.
SILK ROUTE (2013)
This 16,000 km endurance expedition saw three Range Rover Hybrids follow the ancient silk route from the UK to India.
This 16,000 km endurance expedition saw three Range Rover Hybrids follow the ancient silk route from the UK to India.
DID YOU KNOW?
Four things you never knew about our pioneering SUV.
THE MOVIE STAR
The Range Rover has featured in over 1,400 films and TV shows, including five James Bond films: Octopussy (1983), The Living Daylights (1987), Tomorrow Never Dies (1997), Skyfall (2012) and Spectre (2015).
THE FIREFIGHTER
In the 1970s, specially-built six wheel Range Rovers were used as fire trucks. Some of them are still in use today.
THE MUSEUM SHOWPIECE
Soon after its launch in 1970, the Range Rover was the first vehicle to be displayed at the Louvre in Paris as an ‘Exemplary work of Industrial Design’.
THE A-LIST CHOICE
Global stars to have owned Range Rover include Her Majesty the Queen, ex-Beatle Paul McCartney, basketball legend Michael Jordan and Hollywood royalty Tom Cruise.
OWN RANGE ROVER
Experience our latest evolutions of first-class Land Rover travel.
Vehicles shown are from the Land Rover global range. Specifications, options and availability will vary between markets and should be verified with your local Land Rover Authorized Retailer.